This video was created to support the student body president and vice president campaign of Larkin and Knapp at SIUE. Inspired by Apple's Don't Blink ad, the piece was built around rapid-fire text, bold transitions, and energetic pacing, designed to grab attention, say a lot in a little time, and make the message stick. It was also my first time using After Effects, where I handled all the motion graphics and timing to keep the flow tight and the visuals sharp. The ad was used throughout their campaign, and Larkin and Knapp went on to win the election.